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Privacy Policy and Cookies


Mathsmiths  – Protecting your Privacy

Matsmiths are committed to safeguarding the privacy of our customers and users.

This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us and how we use this. It also explains how we'll store and handle that data, and keep it safe.

This Privacy Notice may need to be updated from time to time. We'll notify you of any significant changes, but you're welcome to come back and check it whenever you wish.

Who we are

We are Kleen-Tex Industries Ltd. (registered in England and Wales, company number 03847996) We are also known as the ‘Data Controller'. We sell a large collection of indoor and outdoor mats, as well as other products, through advertisements, on the internet and through email marketing. The website is owned and operated by us. Any questions regarding data protection should be directed to us at:

Kleen-Tex Industies Ltd., Unit 717 Eddington Way, Birchwood Park, Warrington, WA3 6BA, UK

On what basis are we collecting and processing your data?

Data protection laws set out a number of legal bases a company may collect and process your personal data, these are the bases on which we collect and process your data:

Consent – we collect your consent to contact you by email with offers and news (email marketing)

When collecting your personal data, we'll refer you to this Privacy Policy so you can see why data is collected.

Contractual obligations - in certain circumstances, we need your personal data to fulfil our contractual obligations with you.

For example, if you order an item from us for delivery, we'll collect your address to deliver you purchase and pass them to our courier.

Legal compliance -  If the law requires us to, we may need to collect and process your data  

Legitimate interest - In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

For example, we will use your purchase history to send you or make available personalise offers.

We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or to develop new products/services.

We will also use your address details to send you direct marketing information by post, telling you about products and service that we think might interest you.

We will also share your details with third parties whom we think you would be interested in hearing from.

When do we collect your information?

  • When you visit any of our websites, and use your account to buy products and services, or when you place an order over the phone
  • When you make an online or telephone purchase and check out as a guest
  • When you request a catalogue or samples from us
  • When you sign-up to hear from us by email
  • When you create an account with us
  • When you engage with us on social media
  • When you contact us by any means with queries, complaints etc.
  • When you enter prize draws or competitions
  • When you choose to complete any surveys we send you
  • When you comment on or review our products and services
  • We collect data from publicly-available sources when you have given  your consent to share information or where the information is made public as a matter of law.

The information we collect and how we use it

In order to fulfil your order (for example - for the purchase of a Slate mat), we need to know certain personal information collected at time of order.

The information we hold will consist of but not be limited to the following:

Title; Name; Address; Mailing Preference flags such as Do not mail, or Do not email; Products purchased from us in the past including their cost; Telephone number if offered to us (this will only be used for matters relating to your order); email address if offered; Where we believe you heard about us from. Credit card details are encrypted after data entry and are not stored on our systems once used. We do not collect any Special Category Data (sensitive data) such as race, religion, biometrics or health data.

It is our policy that your information is private and confidential. Accordingly, the personal information you provide to us is stored securely, and is accessible only by designated staff and third parties.

We also collect data because it is necessary for the pursuit of our legitimate interests. Our legitimate interests are set out below.

  • Direct Marketing
  • Understanding our customers wishes and shopping preferences (including profiling)
  • Improving our service and our products (including profiling)

This data may include:

  • Details of your shopping preferences
  • Details of your visits to our website, and which site you came from to ours
  • Information gathered by the use of cookies in your web browser. Learn more about how we use cookies and similar technologies below
  • Order history details which help us to recommend items of interest
  • Payment card information – through Sage Pay, Kleen-Tex Industries Ltd. do not hold this information
  • Your comments and product reviews 
  • Technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered - see our Cookies Policy below
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback
  • Your consent to email marketing
  • Mailing and third party mailing flags such as 'do not mail'

It's always your choice whether you share such details with us and you always have the right to object to certain types of use by via email to, calling us, by post or other means convenient to you i.e social media.

Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you've asked for.

For example, if you've asked us to let you know when an item come back into stock, we can't do that if you have exercised your right to erasure ‘the right to be forgotten' as we will have forgotten this request.

How we use your information for Direct Marketing & how to manage your marketing preferences

Marketing by us – MATSMITHS

We will contact you by mail with offers and products we believe will be of interest to you. You have the right to object to this at any time.

We will also contact you by email if you have consented to do so by ticking an opt-in box or providing your email address for this purpose.

We will also use your details, buying and browsing behaviours to help us tailor and improve our offering and services to you, this may be in the form of automated decision-making (profiling).

i.e. using algorithms based on your previous browsing history on our site to show you relevant products to the last ones you viewed.

You have the right to object to this at any time.

How can you stop the use of your personal data for direct marketing?

There are several ways you can stop direct marketing communications from us:

  • Click the ‘unsubscribe' link at the bottom of any email communication that we send you. We will then stop any further emails
  • If you have an account, log in to your account, visit the ‘My Account' area and change your preferences
  • You can also stop mailings, third party mailings or automated decision making by contacting us either by post, email to or by calling us 01204 705070

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

How we protect your personal data

We treat your data with the utmost care and take all appropriate steps to protect it.

We secure access to all transactional areas of our websites and apps using ‘https' technology.

Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption and is not held by Kleen-Tex Industries Ltd. directly but by Shopify a leader in secure payment facilities.

We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.

How long will we keep your personal data?

Whenever we collect or process your personal data, we'll only keep it for as long as is necessary for the purpose for which it was collected.

We keep your order information for at least six years after purchase.

At the end of the retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

Who do we share your personal data with?

We sometimes share your personal data with trusted third parties.

For example, delivery couriers, for fraud management, to handle complaints and to help MATSMITHS personalise our offers to you.

Here's the policy we apply to those organisations to keep your data safe and protect your privacy:

  • We provide only the information they need to perform their specific services
  • They may only use your data for the exact purposes we specify
  • We work closely with them to ensure that your privacy is respected and protected at all times
  • If we stop using their services, any of your data held by them will either be deleted or rendered anonymous

Examples of the kind of third parties we work with:

  • IT companies who support our website
  • Operational companies such as delivery couriers or customer service providers
  • Direct marketing companies who help us manage our electronic or postal communications with you
  • Google/Facebook/Instagram to show you products that might interest you whilst you browse the internet. This is based on your acceptance of cookies on our website – see our cookie notice below for more detail
  • Data insight companies to ensure your details are up to date and accurate
  • For fraud management, we may share information about fraudulent or potentially fraudulent activity on our systems. This may include sharing data about individuals with law enforcement bodies
  • We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration

To help personalise your shopping experience with Matsmiths we currently use the following companies, who will process your personal data as part of their contracts with us:

  • Shopify
  • Klaviyo
  • Google
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Sage Pay
  • Paypal

Sharing your data with third parties for their own purposes:

We may share your details with other carefully selected retail companies and charities who we feel may be of interest to you. You have the right to object to this processing at any time, via email to, calling us, by post or other means convenient to you i.e social media.

If you would like to stop all unsolicited postal communications, we suggest that you register with the Mailing Preference Service (MPS). MPS is a free service and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by the Royal Mail and all directly involved trade associations and fully supported by The Information Commissioners Office (ICO). For more information or if you wish to register with the MPS please visit their website

What are your rights over your personal data?

An overview of your different rights

You have the right to request:

  • Access to the personal data we hold about you, free of charge in most cases
  • The correction of your personal data when incorrect, out of date or incomplete
  • That we stop using your personal data for direct marketing (either through specific channels, or all channels)
  • That we stop any consent-based processing of your personal data after you withdraw that consent
  • To object to any decision made based solely on automatic processing of your data (i.e. where no human has yet reviewed the outcome and criteria for the decision)

You have the right to request a copy of any information about you that Kleen-Tex Industries Ltd. holds at any time, and also to have that information corrected if it is inaccurate. To ask for your information or to get this amended, please contact:

Kleen-Tex Industries Ltd., Unit 717 Eddington Way, Birchwood Park, Warrington, WA3 6BA, UK or email or contact our customer service team 01204 705070

If we choose not to action your request we will explain to you the reasons for our refusal.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

Contacting the Regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner's Office.

You can contact them by calling 0303 123 1113. Or go online to (opens in a new window; please note we can't be responsible for the content of external websites)

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.

Any questions?

We wish to be as clear and transparent as possible regarding our data collection, security and how we use it. If at any time you have any questions or comments regarding this we would be happy to speak to you in person. Alternatively you can write to us at:

Kleen-Tex Industries Ltd., Unit 717 Eddington Way, Birchwood Park, Warrington, WA3 6BA, UK

You can also email us at


Collection and use of cookies/other information
  • Cookies are small text files that websites send to a web browser, which enables the server to collect information from the browser. They are stored on your computer.
  • They let the website know when you (the user) has returned.
  • This lets the site bring up information relevant to that user, for example your name, past orders etc.
  • To find out more on cookies visit

Cookies make the interaction between users and websites faster and easier.
Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit.
The MATSMITHS website uses cookies to allow customers to move from one part of the website to another and to add items to the shopping basket without having to login repeatedly.

  • Cookies are not computer programs, and can't read other information saved on your hard drive.
  • They cannot be used to disseminate viruses, or get a user's email address etc.
  • They only contain and transfer to the website as much information as the users themselves have disclosed to that website.
  • It is possible to opt out of cookies via your browser's cookie settings, but if you do this you will not be able to shop from the MATSMITHS website as the functions of the website are dependent on cookies.
  • Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply.

When you visit our website, cookies are either served directly by us, or by our business partners. Here is a description of the different kind of cookies we use.

Essential cookies: These cookies allow you to use the basic functionality of our website. For example, browsing our products, ordering and paying for items, checking your account information and viewing your order history.
Performance cookies: They allow us to get to know how you use our website. They are used to analyse visitor information such as usage, visitor numbers and help us see how effective our advertising is and to understand what you like. We also use this information to help improve our website, make our marketing more relevant and improve the user experience.
Functionality cookies: They allow us to provide additional functionalities to the website, and will retain some settings information. Whilst not essential for the functionality of our site, they do enable extra features that should improve your shopping experience.
Advertising cookies: We use these cookies to help us and our advertisers select which adverts you see and to help ensure that adverts directed to you are relevant to you and your interests. They also remember that you have visited our website and are used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
Targeting or Tracking cookies: These cookies are placed by online behavioural advertising networks with our permission. They monitor and record your activity across a number of websites within a network and are used to deliver adverts (both on this website and elsewhere) which are relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help to measure the effectiveness of the advertising campaign. These cookies remember that you have visited a website and this information (together with the other information collected) is shared with other organisations such as advertisers in the advertising network to enable them to create a profile of your interests. Quite often targeting cookies will be linked to site functionality provided by the other organisations.
The information collected by these cookies may include personal information such as your name, address, telephone or email address but this information will only be passed on to third parties when you have given consent for your personal information to be used in this way.

We use the following cookies on our site:

List of Cookies

 Cookies Necessary for the Functioning of the Store:

Name Function Duration
_ab Used in connection with access to admin. 2y
_customer_account_shop_sessions Used in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts 30d
_secure_account_session_id Used to track a user's session for new customer accounts 30d
_secure_session_id Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. 24h
_shopify_country For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request. session
_shopify_m Used for managing customer privacy settings. 1y
_shopify_tm Used for managing customer privacy settings. 30min
_shopify_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1min
_tracking_consent Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. 1y
_cmp_a Used for managing customer privacy settings. 1d
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. 2w
cart_sig A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
customer_account_locale Used in connection with new customer accounts 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
discount_code Used in connection with checkout. session
remember_me Used in connection with checkout. 1y
secure_customer_sig Used to identify a user after they sign into a shop as a customer so they do not need to log in again. 1y
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 1 hour, 3w or 1y depending on value
shop_pay_accelerated Used in connection with checkout. 1y
source_name Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app. session
storefront_digest Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_session_lookup Used in connection with checkout. 3w
checkout_prefill Used in connection with checkout. 5m
checkout_queue_token Used in connection with checkout. 1y
checkout_queue_checkout_token Used in connection with checkout. 1y
checkout_worker_session Used in connection with checkout. 3d
checkout_session_token Used in connection with checkout. 3w
checkout_session_token_<<token>> Used in connection with checkout. 3w
cookietest Used to ensure our systems are working correctly 1m
order Used in connection with order status page. 3w
identity-state Used in connection with customer authentication 24h
identity-state-<<token>> Used in connection with customer authentication 24h
identity_customer_account_number Used in connection with customer authentication 12w
card_update_verification_id Used in connection with checkout. 20m
customer_account_new_login Used in connection with customer authentication 20m
customer_account_preview Used in connection with customer authentication 7d
customer_payment_method Used in connection with checkout. 1h
customer_shop_pay_agreement Used in connection with checkout. 20m
pay_update_intent_id Used in connection with checkout. 20m
localization Used in connection with checkout. 2w
profile_preview_token Used in connection with checkout. 5m
login_with_shop_finalize Used in connection with customer authentication 5m
preview_theme Used in connection with the theme editor session
shopify-editor-unconfirmed-settings Used in connection with the theme editor 16h
wpm-test-cookie Used to ensure our systems are working correctly. session
rc::a Google - This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. Persistent
rc::c Google - This cookie is used to distinguish between humans and bots.  Session
test_cookie Google - Used to check if the user's browser supports cookies. 1 day


Marketing and Other Uses

Name Function Duration
_fbp Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months
_gcl_aur Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months
IDE Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1y
pagead/landing Google - Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. session


Reporting and Analytics

Name Function Duration
_landing_page Shopify Track landing pages. 2w
_orig_referrer ShopifyTrack landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_fs Shopify analytics. 30min
_shopify_s Shopify analytics. 30min
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_ga Shopify and Google Analytics. session
customer_auth_provider Shopify analytics. session
customer_auth_session_created_at Shopify analytics. session

Shopify analytics.


Google - Registers a unique ID that is used to generate statistical data on how the visitor uses the website.


Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.


Used by Google Analytics to throttle request rate


Google - Registers a unique ID that is used to generate statistical data on how the visitor uses the website.


Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.


Google - Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 

Our Guarantee

Our Guarantee

As we're relatively new to the online space, we know many of our orders will be first-time purchases. 

We've made sure our delivery and returns policies are designed with a customer first focus.

If you have any problems, issues or feedback on your order please let us know and we'll go the extra mile to help you out. 

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